Yaseen Dadabhay's Blog Archive Random

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Looking for marketing ideas? Start a swipe file.

Looking for marketing ideas? Start a swipe file.

One of the best ways to get ideas for new direct mail, ads, or online advertising is to keep a file of samples you like. For me, it’s as simple as a box in my office where I toss mailings I receive. I also clip print ads and put them in a file folder. I clip and bookmark great web content with Evernote Web Clipper. This way when a project comes up or you are looking for inspiration for your…

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Always Design Your Advertising for Your Readers

Always Design Your Advertising for Your Readers

Heres the thing. Your direct response advertising  is really all about reading.

Reading envelope teasers.

Reading letters.

Reading brochures.

Reading order forms.

Reading headlines.

Reading coupons.

Reading e-mail.

Reading web content.

Reading all manner of things.

Without reading — easy, effortless reading — you have no sales. This is why they say, “Copy” and by extension “Content”  is king.

And…

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Enjoy The Entrepreneurial Journey

Enjoy The Entrepreneurial Journey

Being an entrepreneur is amongst others things, one heck of a roller-coaster ride – Whether you are a new start-up or a established business owner, we all face the same ups and downs, the same challenges, the same trials and tribulations – and its so easy to get caught up in the ride. The sad thing is that in the hustle and bustle of trying to make the next payroll, negotiating with vendors,…

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Find A Way To Care

I love this advice by Keith Ferrazzi the Author of Never Eat Alone “always start every day, every event, every meeting with the same two goals: Find a way to help, and find a way to care.